ROLE OF WEB DESIGNING APPROACH IN E-MARKETING
Abstract
Web designing is most crucial for e- marketing . The study found that by now , most companies have realized the need for an electronic marketing component as a part of their marketing strategy . However , there is a substantial difference between having a Web site on line , and having an integrated approach to e- marketing . Success of E- marketing is based on various factors . Among other factors , various approaches of web designing have been focused at . Discussing different types of web designing approaches , identifying their key advantages . We identify the factors that [banner_entry_middle]
have been found to increase response rate in e-marketing and e-marketing campaigns
Following exploratory qualitative research among industry experts and information collected from industry sources , e-marketing campaigns were analyzed to identify factors associated with higher response rates . It was found that following factors were associated with increased response rate : Web domain , Web contents , Search Engine Optimization , pay per click ads , Opt-in E mails , e-zines etc . For this research , demographic and lifestyle data were linked to the response . Analysis of these campaigns suggested that recipients who had previously bought on the Internet had higher response rates to e- marketing . Though , the factors listed are very important , experts at all times stressed at the roles of web designing approach on success of e-marketing . Different web designing approaches as found are : static websites , Dynamic or data base driven sites , Template sites and finally Content management System based sites . The study looked at advantages of each approach , compared on approach with the other one and finally found the best approach CMS as the most effective for successful e- marketing
Contents
Introduction 4
Methodology 4
Research Questions 5
Website Effectiveness 7
Primary Traffic Volume 8
Reach 9
Engagement Metrics 9
Conversion Metrics 10
Improving Engagement Conversion through Website Design 11
Visitor Types 12
Visitor Scenarios and Customer journeys 13
Navigation Schemes 14
Components of Websites 15
Internet Marketing Components 16
Page Rank 20
Approaches to Web Designing 22
Static Websites 22
Dynamic Websites 25
Data Based Websites 25
Template Based Websites 30
Content Management System Based Websites 32
Web Content Management System 34
Functions Of WCMS 36
Features and Functionality 38
CMS based Web Designing E-Marketing 43
How CMS better than other Web Designing Approaches 46
Case Study 51
CMS Example 53
Conclusion 62
References 65
Introduction
E- marketing has been increasingly recognized as a cost-effective marketing tool . Forrester (Niall 2000 ) describes e- marketing as one of the most effective online marketing tools because of its high response rate . E- marketing has already been found to be worth 5 billion US dollars industry . E Marketer (2000 ) estimated that over 61 of all medium and large US companies used email marketing on a regular basis Jupiter (Pastore 2001 , predicted that spending on digital marketing initiatives such as coupons , promotions and e-mail would surpass that of Internet advertising (advertisements placed within website content such as banners , interstitials , rich media , pop ups , etc
This explores the factors related to web designing approaches that influence the effectiveness… [banner_entry_footer]
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