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Reasons why you want to attend XXX college

April 2, 2016 | Author: | Posted in creative writing, personal experience essay

In my opinion , the core of the definition of a disruptive technology is this : A disruptive technology is a technology that changes the bases of competition by changing the performance metrics along which firms compete [Danneels , 2004]

Christensen model envisaged disruptive innovations as those which actually provide a worse solution at the start of entering the market They meet the demand of a small section of low-value market that is not of much interest to the present producers . Thus they do not destroy the existing market leaders rapidly but gradual improvement in [banner_entry_middle]

disruptive product or service takes away their customers and eventually becomes a real threat or even drive the original incumbent out of the market [Christensen , 1997] . This cycle is often repeated as other disruptive products become available . Thus replacing 8-track player with a higher number of tracks would have been incremental innovation , while a replacement with a walkman was disruptive technology as 8-track player bit the dust . The walkman was soon replaced by CD-player and the CD player was swallowed by MP3 player and now the industry has Apple ‘s iPOD . Development of MP3 as a disruptive technology is covered as a case study later in this essay . The disruptive innovations can be divided into two categories

Top-down disruptions and

Bottom-up disruptions

The typical Christensen disruptive innovation is a bottom-up disruption It start at the bottom of market with low level of an innovative idea or technology and them moves upward as the technology or presentation of the service is refined until it becomes a serious threat to its competitors and even make the original unattractive both in term of technology and costs

The disruptive innovation as suggested by Christensen has a large share of entrepreneurs . A United Kingdom survey showed that nearly 25 of the innovations were… [banner_entry_footer]

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