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April 3, 2016 | Author: | Posted in company analysis, mathematics and economics

Introducing the Satellite Dish Business at Sun Dish , Inc : A Memo

Our Vision

All business decisions depend upon forecasts , and although the forecasting of business conditions is a fairly recent phenomenon in the history of business , at Sun Dish , Inc . we understand that both good and bad estimates have major consequences (Nersesian , 1990 Kress and Snyder , 1994 . We want our company to succeed in all of its ventures be they old or new . Our company has performed brilliantly in its HD receivers and Digital receivers business thus far . And , of course , we [banner_entry_middle]

br not only wish for Sun Dish , Inc . to continue its growth in these businesses , but also for our company to excel in any new businesses that it plans

Sun Dish , Inc . is now planning to enter the satellite dish business . This memo outlines the business decisions that the company must face before it embarks on its journey to an even brighter future with a new project . Before we analyze these decisions , however , we must remind ourselves of the golden rules of forecasting , as have been touched on by Frank D . Newbury in Business Forecasting : Principles and Practice (1952

Unorganized business forecasting is usually the product of personal judgment or intuition

or , sometimes , only a subconscious feeling for the course of future events . It is more art than

science , and it will remain in this unsatisfactory state until its methods can be brought into the

realm of the rational and can be based on logical relationships that govern business behavior

and can be stated in measurable terms (p . 1


Page 2

The Media Selection Decision

One of the most important decisions that Sun Dish , Inc . has to make before it starts out with its new business venture , namely the satellite dish business , concerns media selection . How shall we most effectively and cost-efficiently advertise our new services to the public at large The marketing department at Sun Dish , Inc . has set aside a reasonable amount of 100 ,000 for the advertisement campaign of the new business venture . Our company ‘s experience with HD receivers and Digital receivers has revealed that roadside signs , news inserts , weekend flyers , personal mailings , and daily television advertisements are all viable means of attracting customers to new services . In measurable terms , Sun Dish , Inc . hopes to get ten additional customers to sign up for its new service for every sign that is placed by the roadside thirty additional customers for every news insert ten new customers for each hundred weekend flyers handed out in a local supermarket forty new customers for every hundred personal mailings to those identified as potential customers and approximately four hundred and ninety additional customers for every television advertisement placed daily in the month previous to that of the launch of the new service

In addition to the above , we are aware that each roadside sign costs 25 , and in the month preceding the launch of the satellite dish business , Sun… [banner_entry_footer]


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