Marketing

IPT Marketing Plan Current State of Affairs Strong local presence Unique product Sold in storefronts ed for delivery Included in gift baskets Two growth opportunities Pennsylvania Dutch Regional expansion Target Market Target Market (Cont Current products will target women ages 30-50 New Amish line will target tourists and women ages 30-50 Segmentation Segmentation by category Buyer Consumption Gift purchases Marketing Opportunities Website

IPT should create two catalogs Current line of products Amish line Positioning Basis for competition : popcorn [banner_entry_middle]

patent Upscale , high-end gourmet products Quality gift items Upscale packaging (similar to Godiva Marketing Objectives Increase customer base Increase sales of current products Introduce current customers to new products Expand throughout the East Coast Gain national product awareness Marketing Opportunities Expansion into high-end department stores

Promotion In-Store Promotions Grand opening sales Coupons Strong salespeople Advertising Local news ads Mass mailing of catalogs Local cable television commercials Capsules IPT Marketing Plan Current State of Affairs Strong local presence Unique product Sold in storefronts ed for delivery Included in gift baskets Two growth opportunities Pennsylvania Dutch Regional expansion Target Market Target Market (Cont Current products will target women ages 30-50 New Amish line will target tourists and women ages 30-50 Segmentation Segmentation by category Buyer Consumption Gift purchases Marketing Opportunities Website

IPT should create two catalogs Current line of products Amish line Positioning Basis for competition : popcorn patent Upscale , high-end gourmet products Quality gift items Upscale packaging (similar to Godiva Marketing Objectives Increase customer base Increase sales of current products Introduce current customers to new products Expand throughout the East Coast Gain national product awareness Marketing Opportunities Expansion into high-end department stores

Promotion In-Store Promotions Grand opening sales Coupons Strong salespeople Advertising Local news ads Mass mailing of catalogs Local cable television commercials Promotion (cont Public Relations Image building (as upscale brand Gain high-pro customers Advertising should be subtle and elegant IPT Marketing Plan Current State of Affairs Strong local presence Unique product Sold in storefronts ed for delivery Included in gift baskets Two growth opportunities Pennsylvania Dutch Regional expansion Target Market Target Market (Cont Current products will target women ages 30-50 New Amish line will target tourists and women ages 30-50 Segmentation Segmentation by category Buyer Consumption Gift purchases Marketing Opportunities Website

IPT should create two catalogs Current line of products Amish line Positioning Basis for competition : popcorn patent Upscale , high-end gourmet products Quality gift items Upscale packaging (similar to Godiva Marketing Objectives Increase customer base Increase sales of current products Introduce current customers to new products Expand throughout the East Coast Gain national product awareness Marketing Objectives (cont Expansion into high-end department stores Compete with established brands (Godiva , Sees , Rocky Mountain Chocolate Factory

Promotion In-Store Promotions Grand opening sales Coupons Strong salespeople Advertising Local news ads Mass mailing of catalogs Local cable television commercials Promotion (cont Public Relations Image building (as upscale brand Gain high-pro customers Advertising should be subtle and elegant Conclusion IPT Marketing Plan Current State of Affairs Strong local presence Unique product Sold in storefronts ed for delivery Included… [banner_entry_footer]