Management of E-Commerce
Also known as a virtual community , an online community is a group of people that communicate or interact through the Internet . These people may or may not use the Internet as their primary or initial communication channel . Rather , an online community may have been created by a group of people who already known each other (Kollock 1999 . An international organization , as an example , may create such a virtual community . In this community , members of the global organization may communicate with each other via chat channels and forums on the [banner_entry_middle]
Internet , built by the organization as reliable means of communication . Using its online community to share ideas and impart invaluable information , the organization may help itself develop and evolve in an unusual albeit very fruitful manner
According to Peter Kollock , who researched motivations for contributing to online communities , people participate in these communities because they expect to gain useful information as well as help regarding their specific interests from other members of the group Secondly , members of virtual communities seek recognition through their contributions . By posting their pros on the Internet in addition to their written , visual , or audio contributions that may be of interest to countless people within and outside the virtual community , members of a community seek good online reputations . Thirdly , members of virtual communities have a sense of efficacy by contributing valuable information on the Internet . They feel that they have an effect on the environment thus . Finally , people participate in online communities to have a sense of community . This sense of community has been described by Abraham Maslow as the sense of belonging
It is this sense of belonging that acts as one of the most motivating factors in any situation , both within and outside an online community
1 . Kollock , Peter (1999 “The Economies of Online Cooperation : Gifts and Public Goods in Cyberspace ” in Communities in Cyberspace . Marc Smith and Peter Kollock (editors . London : Routledge… [banner_entry_footer]
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