Essay Title: 

Inside the Restaurant Industry…

INSIDE THE RESTAURANT INDUSTRY

FEATURES OF QUICK SERVICE RESTAURANT

Companies or Individuals that own operate and Franchise eating joints which gives an exotic dining experience in a compressed time frame is called as Quick Service Restaurants . What sets the Quick Service Restaurants apart are its quick and efficient service methodologies that are rarely found in other Restaurants ? Some of the features of Quick Service Restaurant are

Customers at a counter by looking at a menu board signage

It emphasize on speed of service and convenience

The dycor is simple and [banner_entry_middle]

practical

Service is fast

The cost is much cheaper (Howard Canon Tarcy Brian , 2002

They have Value Prized Meals including French Fries and soft drinks that has high profit margin . These restaurants operate late at night or 24-hours a day staffed by crews of young adults or juveniles

Most of the Quick Service Restaurants have Radiant Point _of _Sale Architecture that can help to ensure uninterrupted sales and services to customers

FEATURES OF FULL SERVICE RESTAURANTS

Full Service Restaurants provide food service to customers , who and are served while seated , and to their services , there are waiter /waitress , unlike Quick Service Restaurants , they pay after eating . They not just provide the Food services but also sells alcoholic beverages , provide carry out services , or present live non-theatrical entertainment . Full Service Restaurants , cafys and snack bars generate annual sales volume of over US 660 billion globally

WHY DO RESTAURANTS FAIL

Economic , marketing and managerial problems are the reasons behind the failure of Restaurants . Economically , restaurants fail due to Diminished revenues poor controls voluntary and involuntary bankruptcies involving foreclosures , takeover by creditors , receiverships , or frozen assets for nonpayment of receipts . The Restaurants may also face problems due to Improper Marketing strategies like . Knowing the nature of the Market is of paramount Important , and when they are incapable to understand , adapt or anticipate market trends , they are likely to incur heavy losses . G . PARSA , JOHN T . SELF , DAVID NJITE , and TIFFANY KING , 2005 . Many time Restaurants fail due to managerial problems like loss of motivation by owners Operational problems legal , technological , and environmental changes that demand operational modifications and other miscellaneous problems

THREE STEPS TO LAUNCH A SUCCESSFUL RESTAURANT

The three big and most Important things to consider before starting any Restaurant are

1 . Your Target Audience : You have to open a Restaurant taking the tastes and preferences of your Target Audience in view point and Location where you want to open a Restaurant . For eg . Depending on your experience , finances , location and customers , decision has to be made on the type of restaurant like Traditional which cater to a variety of customers , Secondly is Ethnic , which highlight food from a particular country or region and offer personal service with excellent cuisine Thirdly is Specialty that offers one food type or a variety of a certain dish . Fourthly is Coffee Shop that offers wide variety of quick pre-prepared dishes , Fast Food that normally franchise operations offering limited menu , Cafeteria that offers simple… [banner_entry_footer]

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