Essay Title: 

Energy drinks like Red Bull, Monster, and a drink called Cocaine, with the amount of caffeine, should they be regulated by the FDA. Should they put the amount of caffeine content on the label.

April 2, 2016 | Author: | Posted in public administration, social sciences

The Federal and Drug Administration (FDA ) currently requires the companies that manufacture and distribute the popular energy and highly caffeinated coffee drinks to merely note the presence of caffeine on the label , no regulation exists requiring detailed content information be printed . Many consumer groups and researchers are urging the government agency to mandate that caffeine quantity be specified on labeling for energy drinks and cold coffee beverages (University of Florida 2006 ) The carbonated energy drinks are far above the FDA ‘s limit set for carbonated colas such as Pepsi or Coke (Minerd [banner_entry_middle]

, 2000

Energy drinks , power bars and similar products are categorized as functional foods ‘ within the food industry . Once a niche market and sold in limited numbers , this industry has grown into a high-dollar business and has attracted companies such as Coca-Cola and Nestle to participate in its production (Bevnet .com , 2006 ) In an article published in the monthly industry magazine Prepared Foods , states that in 2004 Red Bull was the industry leader and that its marketing efforts had placed it as a commanding presence ‘ as this product alone accounted for 54 .3 million in sales in 2002 (Roberts , Jr , 2004

Researchers at the University of Florida have protested the fact that the FDA recommends a maximum caffeine concentration of 65 milligrams per 12-ounce serving of cola beverages ‘ and it fails to regulate the notation of high doses of caffeine on these products labels . In a study where the research team tested 10 energy drinks , 19 sodas and various other beverages it was reported that some energy drinks have up to 141 milligrams in a single serving (University of Florida , 2006 ) When compared to Coca-Cola and Pepsi products whose levels ranged from 0 to 48 milligrams a serving ‘ the difference is astounding (University of Florida , 2006

Energy beverages make claims of enhancing performance and stimulating metabolism ‘ yet for some individuals this amount of caffeine intake can cause some serious health problems (Minerd , 2000 Bruce Goldberger , director of UF ‘s William R Maples Center for Forensic Medicine reported that the consumption of caffeine by certain individuals could cause anxiety , palpitations , irritability difficulty sleeping and stomach complaints (University of Florida 2006 ) Others that are put in danger with the intake of high caffeine are expectant mothers – the American Diabetic Association suggests that all caffeine be avoided while pregnant or breastfeeding (University of Florida , 2006 ) Goldberger also notes that , Roland Griffiths , a professor of behavioral biology in the Solomon H . Snyder Department at Johns Hopkins University School of Medicine states that caffeine is the most widely mood-altering drug in the world (University of Florida , 2006 ) Goldberger also says that many people are aware of their food ‘s nutritional content , but most know little about the ingredients of their beverage (University of Florida , 2006

This protest for regulation is not a new concept as William Roberts , Jr . notes in his June 2004 article in Prepared Foods . In 2004 Roberts reported that regulators in Europe are questioning Red Bull and even this international attention… [banner_entry_footer]


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