Business Report

Running head : RUNNING HEAD FOR PUBLICATION GOES HERE

Title of Your Goes Here

Your Name Goes Here

Institutional Affiliation Goes Here

TOC \o “1-3 ” \h \z \u

HYPERLINK \l “_Toc4 ” Executive Summary PAGEREF _Toc4 \h 3

HYPERLINK \l “_Toc5 ” 1 . Introduction PAGEREF _Toc5 \h 4

HYPERLINK \l “_Toc6 ” 1 .1 . Objectives and Scope PAGEREF _Toc6 \h 4

HYPERLINK \l “_Toc7 ” 2 . Crisis and Communication PAGEREF _Toc7 \h 4

HYPERLINK \l “_Toc8 ” 2 .1 . Crisis PAGEREF _Toc8 \h 4

HYPERLINK \l “_Toc9 ” 2 .2 . Crisis Typologies [banner_entry_middle]

PAGEREF _Toc9 \h 5

HYPERLINK \l “_Toc0 ” 2 .3 . Crisis Communication PAGEREF _Toc0 \h 6

HYPERLINK \l “_Toc1 ” 2 .4 . Crisis Audience PAGEREF _Toc1 \h 7

HYPERLINK \l “_Toc2 ” 3 . Technologically Mediated Communication PAGEREF _Toc2 \h 8

HYPERLINK \l “_Toc3 ” 3 .1 . What is Technologically Mediated Communications ? PAGEREF _Toc3 \h 8

HYPERLINK \l “_Toc4 ” 4 . Five Points of Communication PAGEREF _Toc4 \h 9

HYPERLINK \l “_Toc5 ” 4 .1 . Effective Strategic Communication PAGEREF _Toc5 \h 9

HYPERLINK \l “_Toc6 ” 4 .2 . Credibility PAGEREF _Toc6 \h 10

HYPERLINK \l “_Toc7 ” 4 .3 . Efficacy PAGEREF _Toc7 \h 11

HYPERLINK \l “_Toc8 ” 4 .4 . Commitment PAGEREF _Toc8 \h 11

HYPERLINK \l “_Toc9 ” 4 .5 . Responsibility PAGEREF _Toc9 \h 12

HYPERLINK \l “_Toc0 ” 4 .6 . Resolve PAGEREF _Toc0 \h 12

HYPERLINK \l “_Toc1 ” 5 . The Internet and Crisis Communication PAGEREF _Toc1 \h 13

HYPERLINK \l “_Toc2 ” 5 .1 . Employees PAGEREF _Toc2 \h 13

HYPERLINK \l “_Toc3 ” 5 .2 . Victims PAGEREF _Toc3 \h 14

HYPERLINK \l “_Toc4 ” 5 .3 . General Public PAGEREF _Toc4 \h 15

HYPERLINK \l “_Toc5 ” 6 . Conclusion PAGEREF _Toc5 \h 15

Executive Summary

Crisis communication is the communication between the organization and the public prior to , during and after the crisis , with the aim of minimizing the damage done to the image of the organization as a result of the crisis . Good crisis communication can even improve the situation of the company post-crisis . Hence it is critical that crisis communication is well planned and thought out

Crisis communications must enact an appearance of control in the face of high uncertainty , as well as establishing and maintaining open and accurate communication channels with its audience . Open and accurate disclosures are necessary , even if they are initially damaging , as these might have a favorable impact on the company

Technologically mediated communication , which is communications that takes place between human beings via the instrumentality of computers allows for such communication to take place near-instantaneously and efficiently , with different approaches being taken for different sub-groups of its target audience . There are 3 sub-groups here – employees , victims and the general public

It is critically important that crisis communication conveys the 5 qualities of credibility , efficacy , commitment , responsibility and resolve . These qualities , if communicated properly , will allow the company to navigate the crisis with the trust and confidence of its audience , and put it in a better position post-crisis . Project Management in Information systems

Introduction

Objectives and Scope

The purpose of this is to explore , analyze and then evaluate the role of… [banner_entry_footer]