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April 3, 2016 | Author: | Posted in business, mathematics and economics

Media Planning for MySpace and YouTube by Jim Meskauskas

This article is very intriguing and very comprehensible as Jim Meskauskas addresses the latest flock to MySpace and YouTube for marketing executives . These platforms (MySpace and YouTube ) have found a home within the internet marketing sector . Meskauskas argues that behavioral measures are impossible because users will click away from a slow page within seconds thus , some marketing budgets must be willing to risk their investments . I follow this article with no problem because I am an avid user of MySpace and YouTube in [banner_entry_middle]

search of the latest fads or funniest home videos

Meskauskas takes me through the steps of user-generated communities developments by speaking on GeoCites growth and integrations with Yahoo Anyone familiar with GeoCities can remember how easy it was to create a personal page as long as you have an account with Yahoo ! Well , with the new findings , MySpace has surpassed GeoCities members by 200 or more With over a million users , everyone on the site can create a personal page for images , music , video , and aesthetic backgrounds . Meskauskas progression into the argument of GeoCities makes it easier for me to understand his perspectives of why MySpace ‘s users will be a hard crowd to gain attention from their advertisements

To an extent , the video advertisements placed on MySpace and YouTube have gathered the attention of prolific brands that are attracting young consumers . This is an important concept to consider when viewing the purchasing rates from younger consumers globally . For example , MySpace utilizes the aspect of gaining as many friends as possible . It is very hard for companies to develop a professional , yet , attractive site if they are a serious firm – law or medicine . We can look into these developments as a transpiring event for small business owners interested in creating an effective campaign

This is an amazing way to approach our social networks and Meskauskas addresses each issue we will have accordingly . The development of his argument is very intelligent and the use of language allows the most inexperienced marketer make new friends . Also , this article can help the newest member on each site gain the right visibility they are searching for online . I can use this information in building a reputable online reputation in case my future employers review my behaviors online

According to Meskauskas , businesses that do not have a presence on these sites may lose out on reaching a large number of consumers . The basis of these communities was to gain visibility and build a strong network globally . Since the internet ‘s evolution , everyone (users and marketers have found a way to build credibility by participating in networking communities

References Cited

Meskauskas , Jim (2006 , December 19 . Media Planning for MySpace and YouTube . iMedia Connection . Retrieved February 1 , 2007 from http /imediaconnection .com /content /12916 .asp

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