Essay Title: 

Audio and video in Websites

April 1, 2016 | Author: | Posted in art, music studies



Online multimedia service providers will promptly put up an hour long presentation to highlight the advantages of inserting audio and video clips in websites . No doubt that visual and voice stimuli have greater impact and imprint on a visitor provided it doesn ‘t compromise on the marketing strategy . Apparently , the best marketing strategy for any website is to have larger number of visitors and to have longer duration of stay . This improves the probability of converting a visitor into a potential customer [banner_entry_middle]

p So in what ways , can the addition of audio and video in a website , may lead to a marketing disaster ? Here are the main ones

Reduced efficiency : Web pages containing audio /video clips will have larger size and will take a longer time to open than simple no-frills ‘ websites . Apart from small sized midi or wav s (audio formats , most of the audio s consume better part of the internet bandwidth . And using a video clip directly into a web page will ensure that a large number of users having slow dial-up internet , would never be able to wait twenty minutes for just one web page to open completely

More costs : A good website designer can link audio /video s to a separate external location , without increasing the s size of web pages . However , more bandwidth and more space will still cost more money . At the back-end , the infrastructure required to host websites with large sizes and numbers , should be state-of-the-art for flawless navigation of web pages

Overriding choice : Inserting an audio in a website , without giving an option to the user to switch it on or off , is more like inflicting the audio . Sounds and videos should always be posted as an option that a visitor might like to explore imposing such content may cause lot of annoyance to the visitors . Unexpected pop-up audio or video may also earn disrespectful glances from colleagues to the users at offices

Copyright issues : Quite a few irresponsible designers have burnt the fingers of their employers by inserting copyrighted or trademarked music in the background of web pages . With improved Internet vigilance , such instances have shrunk to negligible numbers , but still there are many that operate from offshore locations and continue juggling with copyrights… [banner_entry_footer]


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